Meet Aera, your social media manager.

Your posts, campaigns, and replies, handled. Aera is an AI manager that coordinates the creative work, publishes to your channels, and keeps you informed.

Hey Aera, manage our social media. We have a new bag to launch.
A sand-colored Fieldwork day bag on a stone ledge beside a walking trail, with a bottle in its side pocket.
FieldworkTake the long way home.Published · Instagram
Social media Manager

Your posts are live.

I published the launch on Instagram and Threads. I'll handle the replies and keep you updated.

You set the direction. Aera manages the work.

Tell your Manager what you want to achieve and share your brand materials. It asks what matters, then brings the right team together to make it happen.

Manage Fieldwork's social media and launch our Day Bag. Here's our brand guide and product sheet.
Social media Manager

Who are we speaking to, and can I publish from these materials?

Everyday walkers. Warm and practical. Publish using the approved product details.
Social media Manager

I'll coordinate the launch.

I'll bring the writing and visuals together, publish the posts, and follow up with your audience.

Writing

Adapt the story for each channel.

Design

Create the post from your product imagery.

Community

Answer questions using your product details.

Aera takes the posts all the way to published.

Your Manager coordinates the copy and creative, then publishes through your accounts. The same brand, with a post that fits each channel.

Social media Manager

I'm publishing the launch to Fieldwork's Instagram and Threads accounts.

FieldworkInstagramPublished
A sand-colored Fieldwork day bag on a stone ledge beside a walking trail, with a bottle in its side pocket.Take the long way home.

A bottle, an extra layer, a little room for the unplanned. Meet the Day Bag. For the walk after work that goes a little further.

FieldworkThreadsPublished

Our kind of plans: leave room for a detour. The Day Bag keeps your bottle close and your afternoon open.

Social media Manager

Your posts are live.

The Instagram post and the Threads announcement are published. I'm watching for questions under both.

Someone asks. Aera checks and replies.

Your audience doesn't stop at the post. Aera follows the conversation, checks your product information, and answers from your brand's account.

Under the launch post

Does the bottle go inside the bag?

Social media Manager
Product sheet checked

Day Bag: outside bottle pocket.

I found the answer in your product sheet. I've replied as Fieldwork.

Fieldwork

There's an outside bottle pocket, so you can reach for a drink without unpacking. That leaves the main compartment for your extra layer and everyday things.

Answered
Social media Manager

Posted. Answered. Reported back.

Both launch posts are live. The bottle-pocket question is answered, using the product details you shared.

I'll show how the outside pocket works in the next post, and keep handling the replies.

More of your social media, handled.

A product launch is one example. Your Manager can take responsibility for the ongoing work that keeps your channels active.

Campaigns that get published

Aera turns your goals into content, coordinates the images and copy, and publishes across your channels.

An audience that gets an answer

Aera keeps up with comments and messages, answers from your information, and brings you questions that need your decision.

Reports you can act on

Aera reviews your channel results, explains what people are responding to, and uses that information to shape the next posts.

Your social media can do more. So can you.

Give your brand the attention it deserves, with a Manager to take care of the work.