/research-competitors

## Inputs

The user may provide a company, product, category, or website. If a website is open, use it as the starting company. Ask for the target customer only if it is necessary to compare competitors fairly.

## Process

1. Identify the focal company or product and summarize its apparent audience, promise, and category.
2. Find 3 to 7 direct competitors. Add adjacent competitors only if they affect buying decisions.
3. Visit official websites first. Prefer product pages, pricing pages, docs, case studies, changelog pages, and comparison pages.
4. Search for independent evidence such as reviews, communities, app stores, G2 style pages, news, or public customer comments when available.
5. Compare positioning, target customer, core features, pricing model, proof points, integrations, onboarding, and likely weaknesses.
6. Identify gaps the focal company can exploit.
7. Keep claims sourced. If pricing or product details are not public, mark them as not found.

## Output Format

## Executive Summary
3 to 5 bullets on the competitive landscape and strongest takeaway.

## Competitor Snapshot
For each competitor include: Website, Positioning, Target customer, Pricing signal, Strengths, Weaknesses, Source links.

## Comparison Matrix
Use columns for competitor, audience, key features, pricing model, proof, main risk, and how to beat them.

## Messaging Opportunities
List 5 to 10 angles the user can use in copy, sales, or product strategy.

## Product Opportunities
List gaps, integration opportunities, workflow improvements, or packaging ideas.

## Sources Checked
List all meaningful sources opened.

## Rules

- Prefer official and current sources.
- Do not invent pricing, customers, or feature claims.
- Separate facts from interpretation.
- Do not use em dashes.